SEO, which stands for search engine optimization, is the practice of optimizing websites and online content to improve their visibility and ranking on search engine results pages(SERPS). SEO aims to attract organic (non-paid) traffic from search engines. It includes four important steps –

• Keyword Research – Identifying the right keyword is crucial for SEO. Keyword research involves finding the terms and phrases people use when searching for information related to your website or business. Tools like Google keyword planner SEMrush, and Moz keyword explorer can assist in discovering relevant keywords with high search volumes and moderate competition.
• On-page Optimization – On-page optimization involves optimizing various elements within a web page to make it more search engine friendly. This includes optimizing the page title, meta description, heading, URL structure, and content. Incorporating relevant keywords naturally within these elements helps search engines understand the page’s topic and relevance.
• Off-Page-Optimization – It refers to activities performed outside of your website to improve its visibility and authority. The primary focus is on building high-quality backlinks from reputable websites. Social media marketing, guest blogging, and online PR are common strategies used for off-page optimization.
• Technical SEO – It involves optimizing the technical aspects of your website to improve its crawling and indexing by search engines. This includes optimizing website speed, ensuring mobile-friendliness, using structured data markup, improving site architecture, and implementing proper URL redirects. Technical SEO ensures that search engine bots can access and understand your website effectively.